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Legal, Privacy & Cookie Policy | Financely.io

Legal, Regulatory & Privacy

Legal Disclaimer, Privacy & Cookie Policy

This page describes Financely's corporate and regulatory position, limitations applicable to its advisory services, processing of personal data, and use of cookies and similar technologies.

Important Notice

Financely Provides Best-Efforts Corporate Finance Advisory

Financely may assess, structure, package and position financing transactions and coordinate introductions to relevant capital providers. Financing, securities execution and regulated third-party decisions remain subject to the authority and independent approval of the applicable regulated institution.

Effective: August 10, 2026 Last Updated: August 10, 2026 Version: 1.0 Legal Contact: contact@financely.io
Regulatory Disclaimer Privacy Policy Cookie Policy Privacy Rights

Corporate & Regulatory Status

Financely Is an Advisory Platform. It Is Not a Bank, Direct Lender or Securities Broker-Dealer.

Financely Inc. ("Financely") provides corporate-finance advisory services and is wholly owned by Aurora Bay Trust, a trust formed under Bahamian law. Financely operates together with its authorized affiliates. Depending on transaction structure, jurisdiction and applicable law, an engagement may be carried out by Financely Inc., Financely Group LLC, Ashford Capital Advisory LLC, or another authorized related entity identified in the applicable engagement documentation.

Financely Group LLC operates as a non-deposit-taking, non-banking financial company. Financely and its affiliates do not accept client deposits, do not act as issuing banks, do not provide custody of client funds or securities, and do not represent themselves as direct lenders unless a separately identified and legally authorized third party is acting in that capacity.

01 / Regulatory

Regulatory Disclaimer

Nature and Scope of Financely's Services

Financely provides corporate-finance advisory, arranging, transaction preparation and related professional services. The precise contracting entity and scope of work are stated in the applicable engagement agreement.

Principal Brand Entity

Financely Inc.

Corporate-finance advisory company operating under the Financely brand and wholly owned by Aurora Bay Trust, a trust formed under Bahamian law.

Authorized Affiliate

Financely Group LLC

Non-deposit-taking, non-banking financial company through which certain advisory and arranging engagements may be conducted.

Authorized Affiliate

Ashford Capital Advisory LLC

Related advisory entity that may participate in mandates where appropriate to the transaction structure, jurisdiction and applicable requirements.

Advisory and Arranging Role

Financely may provide transaction assessment, financial analysis, structuring, packaging, underwriting support, market sounding, counterparty mapping, introductions, process coordination, financial modeling, lender-facing materials and related professional services.

Financely does not have authority to bind a lender, investor, bank, insurer, broker-dealer, fund or other third party. Any commitment by a third party must come directly from that third party under its own approval process and documentation.

No Financing Guarantee

All Financely services are provided on a best-efforts basis. Engagement of Financely represents the purchase of professional work, analysis, preparation and execution support rather than the purchase of a financing result.

Financely does not guarantee financing, investment, lender participation, issuance of a letter of credit, standby letter of credit or guarantee, credit approval, pricing, leverage, advance rate, tenor, counterparty response, closing date or other transaction outcome.

No Deposits, Custody or Client Collateral

Financely does not accept deposits and does not take custody of client funds or securities. Financely does not require clients to transfer financing collateral, margin deposits or security assets to Financely for the purpose of obtaining a loan or bank instrument.

A legitimate third-party bank, lender, custodian, insurer or other financial institution may impose its own collateral, equity, margin, reserve or security requirements. Any such requirement is separate from Financely's professional advisory fees and is governed by that third party's own documentation.

Securities Broker-Dealer Status

Financely Inc., Financely Group LLC, Ashford Capital Advisory LLC and Financely's other advisory affiliates are not registered securities broker-dealers and do not themselves execute securities transactions or hold customer securities.

Where a mandate involves the purchase, sale or placement of securities and applicable law requires a registered securities intermediary, the relevant activity is introduced or referred to one or more independent broker-dealers registered with the U.S. Securities and Exchange Commission and members of FINRA, or to another appropriately authorized intermediary in the applicable jurisdiction.

Any such registered broker-dealer operates under its own regulatory permissions, agreements and supervisory framework. Securities execution and any applicable clearing or custody arrangements are the responsibility of the relevant registered broker-dealer, clearing firm, custodian or other regulated entity.

Investment Adviser Status

Financely does not hold itself out as an SEC-registered investment adviser. Financely's core activities concern corporate-finance advisory, transaction structuring and arranging rather than discretionary management of client investment portfolios.

In the United States, where particular advisory activity could fall within the Investment Advisers Act of 1940, such activity may be conducted only where an applicable exemption, exclusion or other lawful basis is available. This may include reliance on the foreign private adviser exemption where its statutory and regulatory conditions are satisfied.

Availability of any exemption depends on the relevant facts, clients, investors, assets, activities and geographic circumstances. Reference to an exemption does not represent that it applies to every engagement.

No Offer or Solicitation of Securities

Nothing on this website constitutes an offer to sell, solicitation of an offer to buy, or recommendation to purchase or sell any security, financial instrument or investment product.

Website descriptions of capital raising, private credit, securitization, securities-related transactions or other financing structures are provided for general corporate-finance information and do not constitute securities offering materials.

No Fiduciary Relationship

Financely does not act as a fiduciary, trustee, investment manager or agent with authority to bind a client unless a separate written agreement expressly provides otherwise.

The relationship between Financely and a client is defined by the applicable engagement agreement and Financely's Terms of Service.

Fees and Retainers

Financely may charge assessment fees, retainers, consultation fees, expert fees, transaction fees, arranger fees, success fees, finder's fees or other professional fees where permitted and agreed in writing.

Retainers, assessment fees and other professional service fees compensate work performed and are not payments for a guaranteed financing outcome. Unless the applicable written engagement expressly provides otherwise, fees are non-refundable and are not refundable because a financing transaction does not close.

An engagement may separately provide for a success fee, finder's fee or other transaction-based compensation triggered by a defined event. The existence of such a fee does not make the firm's other professional fees contingent on outcome.

Independent Third Parties

Banks, lenders, funds, broker-dealers, investment banks, placement agents, insurers, custodians, trustees, law firms, accountants, engineers, valuation professionals and other third parties operate independently and remain responsible for their own services, approvals, regulatory obligations and decisions.

Financely's introduction of a third party does not constitute a warranty of that party's performance, creditworthiness, regulatory status or continued willingness to participate in a transaction. Clients remain responsible for conducting their own diligence before entering into any agreement with a third party.

Jurisdiction and Client Responsibility

Financely's services and regulatory position may vary by jurisdiction and transaction type. Certain activities may require a locally authorized intermediary, legal adviser, tax adviser, broker-dealer, placement agent, investment bank or other licensed professional.

Before engaging Financely Group LLC, Ashford Capital Advisory LLC, Financely Inc. or any related entity, each client is responsible for determining whether the contemplated engagement, transaction and receipt of services comply with the client's own legal, regulatory, tax, accounting, corporate, licensing and other requirements.

KYC, AML and Sanctions

Financely may conduct identity verification, beneficial-ownership review, sanctions screening, adverse-media review, source-of-funds review and other compliance procedures before or during an engagement.

Financely may decline, suspend or terminate an engagement where information cannot be verified, required documentation is not provided, or legal, sanctions, fraud, reputational or compliance concerns arise.

No Legal, Tax or Accounting Advice

Financely does not provide legal, tax or accounting advice unless such advice is separately provided by an appropriately qualified professional acting within that professional's own scope and responsibilities.

Clients should obtain independent legal, tax, accounting, regulatory and other specialist advice appropriate to their transaction and jurisdiction.

Website and Marketing Information

Website content, articles, transaction examples, case studies, media references, market commentary, estimated structures, financial illustrations and marketing materials are general information only.

They are not binding commitments and do not amend an engagement agreement. Historical transactions, previously obtained terms, past performance or prior activity should not be interpreted as evidence that similar results will be available in another transaction.

Forecasts and Forward-Looking Information

Forecasts, models, projections, proposed financing structures and forward-looking statements depend on assumptions and information available at the relevant time. Actual results may differ materially because of credit decisions, market conditions, counterparty actions, regulatory changes, documentation, operational developments and other factors.

Limitation of Website Liability

To the fullest extent permitted by applicable law, the website and its general informational content are provided on an "as is" and "as available" basis without warranties regarding uninterrupted availability, completeness, merchantability, fitness for a particular purpose or accuracy for a specific transaction.

Liability arising from an actual Financely engagement is governed by the applicable engagement agreement and the then-current Financely Terms of Service, including the liability limitations, exclusions and dispute-resolution provisions contained in those documents.

Governing Contractual Terms

This page supplements Financely's contractual documentation and does not replace the Terms of Service or an executed engagement agreement. Where an inconsistency concerns an actual client engagement, the applicable signed engagement agreement and Terms of Service govern according to their terms and applicable law.

The current contractual Terms of Service are available here.

02 / Privacy

Privacy Policy

How Financely Processes Personal Data

This policy applies to personal data processed through Financely.io and other Financely-operated forms, portals and communications unless a separate privacy notice expressly applies.

Data Controller

For general website operation, enquiries, marketing communications and pre-engagement interactions, the primary data controller is Financely Inc.

Privacy and data-protection enquiries should be sent to contact@financely.io.

Where a specific engagement is contracted through Financely Group LLC, Ashford Capital Advisory LLC or another authorized Financely affiliate, that entity may act as a controller or joint controller for personal data processed in connection with the engagement to the extent it determines the purposes and means of such processing.

Personal Data We Collect

  • Name, job title, company and professional contact information.
  • Email address, telephone number and correspondence history.
  • Corporate ownership and beneficial-ownership information.
  • Identification and verification information required for KYC or compliance.
  • Transaction descriptions, financing requirements and use-of-proceeds information.
  • Financial statements, models, contracts and transaction documentation submitted to Financely.
  • Banking or payment metadata relevant to professional fees and transaction verification.
  • Information about counterparties, directors, shareholders and authorized representatives.
  • Sanctions, adverse-media, litigation and compliance information obtained from appropriate sources.
  • Website activity, browser type, IP address, device information and technical logs.
  • Marketing preferences, communication preferences and consent records.

Purposes of Processing

Evaluate Enquiries

Review financing requirements and determine whether a potential mandate falls within Financely's scope.

Provide Services

Structure, analyze, package, coordinate and execute the professional work required by an engagement.

Counterparty Outreach

Share appropriate transaction information with relevant banks, lenders, funds, investors and professional intermediaries.

Compliance

Conduct KYC, AML, sanctions, fraud-prevention, adverse-media and source-of-funds reviews.

Administration

Manage engagements, payments, communications, records, information systems and contractual obligations.

Security

Protect Financely, its clients, counterparties, personnel, systems and confidential information against misuse or unauthorized access.

Legal Claims

Establish, exercise, defend or preserve contractual, regulatory and legal rights.

Marketing

Provide relevant corporate communications, market updates and service information where legally permitted.

Legal Bases for Processing

Where GDPR or comparable law applies, Financely may process personal data because the processing is necessary to take steps requested before entering into a contract, perform an engagement, comply with a legal obligation, pursue legitimate business and compliance interests, establish or defend legal claims, or because the individual has provided valid consent.

Legitimate interests may include evaluating commercial opportunities, administering mandates, preventing fraud, maintaining network and information security, protecting legal rights, conducting appropriate business-to-business communications and operating Financely's corporate-finance business.

Sources of Personal Data

Information may be obtained directly from the individual, the company the individual represents, clients, counterparties, referral sources, professional advisers, authorized representatives, public corporate records, sanctions databases, compliance databases, litigation records and other lawful public or commercial sources.

Who Receives Personal Data

Where relevant and lawful, personal or transaction information may be disclosed to:

  • Financely Inc. and authorized Financely affiliates.
  • Banks, lenders, private credit funds and other capital providers.
  • Registered broker-dealers, investment banks and placement agents where required.
  • Insurers, collateral managers, trustees and custodians.
  • Legal, tax, accounting, engineering, valuation and other professional advisers.
  • Financial modelers, consultants and independent experts supporting an engagement.
  • CRM, cloud, hosting, communications, cybersecurity, analytics and workflow providers.
  • Payment processors and financial institutions processing professional fees.
  • Regulators, courts, law-enforcement bodies, financial-intelligence units or public authorities where disclosure is legally required or lawfully appropriate.

Independent lenders, banks, broker-dealers, professional advisers and other regulated recipients may process information as separate controllers under their own legal obligations and privacy policies.

International Data Transfers

Financely operates in an international corporate-finance environment. Information may be transferred to or accessed from countries outside the country in which it was originally collected when necessary for an engagement, capital-provider outreach, group administration or technology infrastructure.

Where GDPR or another applicable data-protection regime imposes requirements on international transfers, Financely will seek to rely on an applicable adequacy decision, contractual safeguards, standard contractual clauses, legally recognized derogation or other lawful transfer mechanism.

Data Retention

General enquiries that do not result in an engagement may normally be retained for up to 24 months after the last substantive contact, unless a legitimate legal, compliance or commercial reason requires longer retention.

Client, engagement, contractual, transaction, billing and material compliance records may generally be retained for up to seven years after completion or termination of the relevant engagement, or longer where required by applicable law, litigation, investigation, contractual enforcement, sanctions obligations or another legitimate legal requirement.

Security and technical logs are retained for periods reasonably necessary for cybersecurity, fraud prevention, incident investigation and system administration.

Marketing contact information is retained until the recipient opts out or the information is no longer reasonably required. Financely may retain limited suppression information after an opt-out to ensure the preference continues to be respected.

Data Security

Financely applies administrative, organizational and technical safeguards intended to protect confidential and personal information against unauthorized access, alteration, misuse, loss and disclosure.

No internet transmission, cloud service or electronic storage environment can be guaranteed to be completely secure. Users should therefore avoid transmitting unnecessary sensitive information and should use Financely's designated channels when providing transaction documentation.

Marketing Communications

Financely may communicate with business contacts about relevant services, market developments or corporate information where permitted by applicable law. Individuals can object to direct marketing at any time by using an unsubscribe mechanism where provided or by emailing contact@financely.io.

Children

Financely's services are intended for businesses, commercial counterparties and professional users. Financely does not knowingly solicit financing enquiries or personal data from persons under 18 years of age.

Sale of Personal Data

Financely does not operate a business model based on selling personal data to third parties for monetary consideration. Information may nevertheless be shared with transaction participants, service providers and professional counterparties for the legitimate purposes described in this policy.

03 / Cookies

Cookie Use Policy

Cookies and Similar Technologies

Financely.io may use cookies, pixels, local storage and similar browser technologies to operate the website, protect it against abuse, understand website performance and measure marketing activity.

Essential

Strictly Necessary

Required for security, navigation, forms, preferences, consent records and essential website functionality.

Functional

Preferences

Remember optional settings or choices that improve the website experience.

Analytics

Measurement

Help Financely understand visits, page usage, traffic sources and website performance.

Marketing

Advertising

May support campaign measurement, conversion attribution and relevant advertising where the required consent has been obtained.

Essential Cookies

Strictly necessary cookies or similar technologies may be used without optional marketing consent where they are technically required to provide the website, secure a session, remember privacy choices, process a form or provide another service expressly requested by the user.

These technologies are generally session-based or retained only for the period reasonably required to perform their essential purpose.

Non-Essential Cookies

Where applicable law requires consent, analytics, advertising and other non-essential technologies are activated only after the relevant consent has been obtained.

Persistent analytics or advertising cookies may remain on a device until their configured expiry, withdrawal of consent or deletion by the user. Depending on the technology, persistent cookies may operate for periods ranging from several days to approximately 24 months.

Analytics and Advertising Providers

Financely may use third-party analytics, advertising, conversion-measurement or website-performance technologies, including services supplied by major search, advertising, analytics and hosting providers.

The providers and technologies active for a particular visitor depend on Financely's current website configuration, the visitor's jurisdiction and the consent selections made through the website's cookie-consent interface.

Embedded Third-Party Content

Embedded video, media, maps, forms, payment tools or other third-party content may allow the relevant provider to receive technical information or set cookies where permitted. Such processing may also be governed by that provider's own privacy and cookie documentation.

Managing Cookie Preferences

Where a cookie-consent interface is presented, users can use it to accept, reject or modify available categories of non-essential cookies. Browser controls may also be used to delete existing cookies or restrict future storage.

Blocking strictly necessary cookies through browser settings may interfere with forms, security functions, payment interfaces or other features required for the website to operate correctly.

Consent Withdrawal

Where processing is based on consent, withdrawal affects future processing and does not invalidate processing lawfully carried out before withdrawal. Users may revise cookie choices through the website's available privacy controls or browser settings.

04 / Rights

Data Protection Rights

Your Rights Regarding Personal Data

Privacy rights depend on the individual's location and the law applicable to the relevant processing activity.

Privacy Requests

Access, Correct or Control Your Data

Financely may request reasonable information to verify identity before responding to a privacy request or disclosing personal information.

Request access
Request correction
Request deletion
Request restriction
Object to processing
Request portability
Withdraw consent
Object to direct marketing

Exercising Your Rights

Privacy requests should be submitted to contact@financely.io.

Please identify the nature of the request and provide sufficient information for Financely to identify the relevant records. Financely may request additional verification where reasonably necessary to protect personal information from unauthorized disclosure.

Direct Marketing Objections

Individuals may object to the processing of their personal data for direct-marketing purposes. Where an objection applies, Financely will cease using that information for the relevant direct-marketing activity while retaining limited information where necessary to maintain an opt-out or suppression record.

Complaints

Individuals may have the right to lodge a complaint with the competent data-protection authority in their jurisdiction.

Where Portuguese data-protection jurisdiction applies, the competent supervisory authority is the Comissão Nacional de Proteção de Dados, commonly referred to as the CNPD.

05 / General

General Provisions

Administration of This Policy

Terms of Service

Use of Financely's advisory services, portals, RFQ systems, payment pages and related tools is also subject to Financely's Terms of Service and, where applicable, an engagement agreement.

This Legal, Privacy and Cookie Policy does not create a financing commitment, fiduciary relationship, advisory obligation, refund entitlement or service obligation beyond those expressly established in the applicable contractual documentation.

Changes to This Policy

Financely may amend this policy to reflect changes in corporate structure, services, website technologies, legal requirements, regulatory requirements or business practices. The current version becomes effective when posted unless a later effective date is stated.

Severability

If any provision of this policy is invalid, unlawful or unenforceable in a particular jurisdiction, it is intended to be applied to the maximum extent permitted by law without affecting the remaining provisions.

Contact

General legal, regulatory, privacy, cookie and corporate enquiries concerning this website may be sent to contact@financely.io.

Corporate brochures and additional corporate information may also be requested through this address.

Legal, Regulatory or Privacy Enquiry

Contact Financely regarding regulatory disclosures, privacy rights, website legal matters, corporate information or questions concerning this policy.

contact@financely.io
Financely Inc. is wholly owned by Aurora Bay Trust, a trust formed under Bahamian law. Engagements may be performed by Financely Inc., Financely Group LLC, Ashford Capital Advisory LLC or another authorized related entity as specified in the relevant engagement documentation. All financing and capital-markets outcomes remain subject to applicable law, third-party decisions, diligence and definitive documentation.


Financely advises post-revenue businesses on accessing capital by presenting opportunities to professional investors, coordinating when needed with regulated broker-dealers, investment banks, and legal counsel.


We are not a broker-dealer, do not solicit or accept securities orders, serve only B2B clients, and make no assurance of capital-raising outcomes.

Client Onboarding


For trade finance, project finance, commercial real estate, or business acquisition mandates, submit a request for quote with a concise deal summary and supporting documents.


Our team will review and provide a tailored proposal within 1 to 3 business days.

Email: supportdesk@financely-group.com for general enquiries, press & partnership requests.

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