Google Ads for Roofing & HVAC Companies

Google Ads for Home Service Companies

Google Ads for Roofing & HVAC Companies

Build a local paid-search acquisition system that generates more calls, estimates and booked jobs from homeowners already searching for your services.

We manage Google Search campaigns for established roofing and HVAC companies and connect the ad account to local landing pages, call tracking, lead qualification and conversion reporting. Campaigns are structured around service type, geography, job value and qualified opportunity volume rather than cheap clicks.

View Packages & Get Started See the Acquisition System
Channel Local High-Intent Search

Reach homeowners actively searching for service.

Conversion Calls + Estimate Requests

Track the inquiries most likely to produce jobs.

Optimization Booked Job Signals

Use lead quality and sales outcomes to guide spend.

Pricing $4K–$9.5K / Month

Productized management. Media spend remains separate.

Roofing contractor working on a residential roof
Search → Call → Estimate → Job

Local Service PPC Should Be Built Around Revenue-Producing Jobs

A roofing replacement, HVAC installation or emergency service call can have very different economics. Campaign architecture should separate those services so budget, landing pages and bidding decisions reflect the value and urgency of each job category.

Local Demand Capture

Separate Campaigns by Service, Urgency and Geography

Roofing and HVAC campaigns perform best when different service categories have their own budgets, keywords and conversion paths.

Roofing

Roof Replacement

Target homeowners actively researching replacement, installation and reroofing services within the company's preferred service territory.

Storm

Storm & Damage Roofing

Build location-specific campaigns around storm damage, roof leaks and time-sensitive repair demand when the company has capacity to respond.

Commercial

Commercial Roofing

Separate higher-value commercial roofing searches from residential traffic to preserve budget and improve lead relevance.

HVAC

HVAC Replacement

Capture homeowners looking for air-conditioning, furnace and complete HVAC system replacement.

Emergency

AC & Heating Repair

High-urgency searches can be segmented by service, geography, scheduling capacity and call-handling availability.

Maintenance

Recurring Service Demand

Use paid search selectively for maintenance plans, tune-ups and recurring service where customer lifetime value supports acquisition costs.

Local Acquisition Architecture

Search → Local Page → Call → Estimate → Booked Job

The objective is to connect high-intent local searches to a measurable sales pipeline. Calls, estimate requests and booked jobs provide stronger optimization signals than click volume alone.

01 Local Search

Homeowner searches for a specific roofing or HVAC service.

02 Segmented Campaign

Route traffic by service type, city and search intent.

03 Local Landing Page

Match location and service to a focused conversion page.

04 Call or Form

Capture and attribute the incoming opportunity.

05 Estimate & Qualification

Sales team evaluates service area, project and urgency.

06 Revenue Optimization

Shift spend toward stronger services and markets.

Productized PPC Management

Choose Your Acquisition Package

Management fees cover the services listed below. Google Ads media spend is separate and remains under the client's advertising account.

Core

Acquisition Core

$4,000 / month

For established roofing or HVAC businesses with an existing conversion-ready website and a defined local service area.

Recommended Google Ads spend: $10,000+/month
  • Google Search campaign management
  • Service-specific keyword architecture
  • Local geographic targeting
  • Negative keyword management
  • Ad copy testing
  • Conversion tracking audit
  • Call and form attribution
  • Budget and bid optimization
  • Monthly reporting
Select Acquisition Core
Recommended

Acquisition + Funnel

$6,500 / month

For contractors that want paid-search management plus a conversion funnel built specifically for estimate and service requests.

Recommended Google Ads spend: $15,000+/month
  • Everything in Acquisition Core
  • Dedicated PPC landing page
  • Local service conversion copy
  • Lead qualification form
  • Call tracking configuration
  • Landing-page conversion testing
  • Lead-quality feedback loop
  • Conversion-rate optimization
  • Campaign-to-lead reporting
Select Acquisition + Funnel
Scale

Multi-Market Scale

$9,500 / month

For larger contractors operating across multiple service territories, branches or high-value service categories.

Recommended Google Ads spend: $25,000+/month
  • Everything in Acquisition + Funnel
  • Multi-market campaign architecture
  • Multiple service funnels
  • Market-level budget allocation
  • Expanded landing-page testing
  • Offline conversion tracking
  • Qualified-lead optimization
  • Booked-job performance analysis
  • Scaling and expansion strategy
Select Multi-Market Scale

What We Manage

The Paid-Search Layer From Click to Booked Opportunity

Campaigns

Google Ads Management

Campaign architecture, search terms, bidding, budgets, geographic targeting and ongoing optimization.

Funnel

Local Landing Pages

Campaign pages matched to service, market and homeowner intent.

Tracking

Call & Form Attribution

Identify which campaigns, keywords and markets create incoming sales opportunities.

Optimization

Job-Quality Feedback

Use qualified estimate and booked-job information where available to improve media allocation.

Client Fit

Built for Established Contractors With Capacity to Grow

This service is designed for operating businesses that can answer calls quickly, serve defined territories and support meaningful advertising budgets.

Operations

Established Service Company

Existing crews, technicians, estimators and capacity to handle additional demand.

Territory

Defined Service Area

Clear cities, counties, ZIP codes or metropolitan regions where jobs can be accepted.

Sales

Responsive Call Handling

Incoming leads can be answered, qualified and moved rapidly into estimates or service appointments.

Budget

Growth-Oriented Media Budget

Business can support paid-search investment consistent with local competition and desired job volume.

Start Your PPC Engagement

Choose Your Package and Submit Your Intake

Select your package, tell us which markets and services you want to grow and provide your current advertising information. The same qualification workflow is used across our productized PPC services.

Submission does not create a service engagement. Campaign activation is subject to scope confirmation, account access, platform requirements and execution of the applicable service agreement.

Frequently Asked Questions

Roofing & HVAC Google Ads Management

How much does Google Ads management cost?
Acquisition Core is $4,000 per month, Acquisition + Funnel is $6,500 per month and Multi-Market Scale is $9,500 per month. Google Ads media spend is separate.
How much should a roofing or HVAC company spend on Google Ads?
The appropriate media budget depends on service area, competition, service mix and required lead volume. Our productized packages are designed around approximately $10,000+ monthly spend for Acquisition Core, $15,000+ for Acquisition + Funnel and $25,000+ for Multi-Market Scale.
Can you advertise both roofing and HVAC in the same account?
Yes. They should be separated into distinct campaign groups, budgets and conversion paths so the economics of each service can be measured independently.
Can you run campaigns for emergency HVAC calls?
Yes. Emergency and same-day repair searches can be separated from replacement and maintenance campaigns. The business should have sufficient call-handling and technician capacity during the periods when those campaigns are active.
Can you target individual cities or ZIP codes?
Yes. Campaigns can be structured by city, county, ZIP code or defined service region where the geography is appropriate for the available Google Ads targeting options.
Do you build landing pages?
Acquisition + Funnel and Multi-Market Scale include PPC landing-page work. Pages can be structured around specific services and locations to create a tighter match between the search query, ad and conversion experience.
Do you track calls and booked jobs?
Call and form attribution can be implemented as part of the service. Where the CRM or field-service platform supports reliable downstream data, qualified opportunities and booked jobs can also inform campaign analysis.
Can you work with ServiceTitan or another contractor CRM?
Potentially. Integration depth depends on the system, account configuration and available access. Include your CRM or field service platform in the intake form so the tracking requirements can be assessed.
Do you guarantee a certain number of leads?
No. Search volume, competition, budget, service territory, seasonality, landing-page conversion and sales responsiveness affect results. The service focuses on campaign execution, conversion infrastructure, tracking and ongoing optimization.
Who owns the Google Ads account?
The client should retain ownership of its advertising account and pay media spend directly to Google. Our monthly management fee is separate.
Can you manage multiple branches?
Yes. Multi-Market Scale is designed for businesses operating across multiple territories, offices or branches. Campaigns can be separated so budget and performance are measured by market.
What happens after I submit the intake?
The submission provides the information needed to assess your selected package, target services, service territories, available ad spend, current acquisition position and implementation requirements. Any engagement is then documented through the applicable service agreement before work begins.

Ready to Generate More Roofing or HVAC Opportunities?

Choose your package, identify your highest-value services and markets, and provide your current Google Ads and sales information. We will use the intake to determine the appropriate campaign, tracking and funnel scope.

Choose Your Package

Google Ads media spend is separate from management fees and is paid directly by the client. Advertising performance varies by market, competition, budget, seasonality, service mix, landing-page performance, call handling, sales conversion and other factors. No minimum lead volume, booked-job volume, cost per lead, cost per acquisition or return on advertising spend is guaranteed. Clients remain responsible for the accuracy and legal compliance of service claims, licenses, promotions and other advertising content. Google and Google Ads are trademarks of Google LLC.