Google Ads for Insurance Agencies & Brokers

Google Ads for Insurance

Google Ads for Insurance Agencies & Brokers

Build a paid-search acquisition system around qualified insurance prospects, quote requests and policies with meaningful lifetime value.

We manage Google Search campaigns for insurance agencies, independent brokers and specialty insurance businesses. The acquisition system connects high-intent searches to focused landing pages, call and form attribution, lead qualification and available sales outcomes so budgets can be allocated toward the lines, markets and buyer profiles that create stronger commercial opportunities.

View Packages & Get Started See the Acquisition System
Channel High-Intent Insurance Search

Reach prospects actively researching or requesting coverage.

Conversion Calls + Quote Requests

Capture measurable inbound insurance opportunities.

Optimization Qualified Prospect Signals

Improve spend using available sales and policy outcomes.

Pricing $4K–$9.5K / Month

Productized management. Media spend remains separate.

Insurance and financial documents representing insurance Google Ads management
Search → Quote → Qualification → Policy

Insurance PPC Should Optimize Toward Written Business

A form submission has limited value when the prospect is outside the agency's territory, carrier appetite or target risk profile. Strong insurance PPC connects campaign performance to qualified prospects and downstream sales outcomes wherever the agency's systems allow it.

Insurance Acquisition

Separate Campaigns by Product, Buyer and Risk Profile

Commercial insurance, life coverage, health products and specialty lines involve different buyers, economics and search behavior. Campaign architecture should reflect those differences.

Commercial

Commercial Insurance

Generate inquiries from businesses searching for liability, property, workers' compensation and other commercial coverage relevant to the agency's carrier relationships.

Specialty

Specialty Insurance

Build tightly segmented campaigns for specialized industries, professions, assets or risks where policy economics support a more focused acquisition strategy.

Life

Life Insurance

Capture prospects actively comparing life coverage while separating product intent, geography and applicant profile.

Health

Health Insurance

Structure eligible campaigns around defined health coverage products, target markets and the agency's licensed service territory.

Business

Industry-Specific Programs

Target businesses by industry where the agency has specific underwriting relationships, expertise or packaged coverage solutions.

High Value

Complex & High-Premium Accounts

Focus paid search on commercially meaningful accounts where policy value, retention and cross-sell economics can justify higher acquisition costs.

Insurance Acquisition Architecture

Search → Landing Page → Quote → Qualification → Policy

The acquisition system follows the prospect from initial search through the agency's qualification and sales process. Better downstream information creates better decisions about keywords, product lines and media allocation.

01 Insurance Search

Prospect searches for a specific type of coverage.

02 Product Campaign

Route the search according to insurance line and market.

03 Quote Landing Page

Present the relevant product and qualification path.

04 Lead Capture

Track quote requests, forms and incoming calls.

05 Agency Qualification

Evaluate territory, risk, carrier fit and commercial value.

06 Policy Optimization

Shift budget toward stronger qualified and written business.

Measurement

Measure More Than Cost Per Lead

Insurance acquisition quality becomes clearer as the prospect moves through qualification, quotation and policy binding. Available downstream data can help identify which campaigns create economically useful opportunities.

Inquiry

Cost per Lead

Track the initial acquisition cost while distinguishing calls, quote requests and other conversion types.

Qualification

Qualified Prospect Rate

Determine which leads fit geography, product, risk profile and agency appetite.

Quote

Quote Opportunity Rate

Measure how frequently qualified search leads progress into a genuine quotation opportunity.

Revenue

Written Business

Where attribution is available, connect paid-search sources to bound policies or other relevant sales outcomes.

Productized PPC Management

Choose Your Insurance Acquisition Package

Management fees cover the services listed below. Google Ads media spend is separate and remains under the client's advertising account.

Core

Acquisition Core

$4,000 / month

For established agencies with a suitable website or landing-page environment and clearly defined insurance products and territories.

Recommended Google Ads spend: $10,000+/month
  • Google Search campaign management
  • Commercial keyword architecture
  • Insurance-line segmentation
  • Negative keyword management
  • Ad copy testing
  • Conversion tracking audit
  • Call and form attribution
  • Budget and bid optimization
  • Monthly performance reporting
Select Acquisition Core
Recommended

Acquisition + Funnel

$6,500 / month

For agencies that want Google Ads plus a dedicated conversion funnel designed around qualified quote requests.

Recommended Google Ads spend: $15,000+/month
  • Everything in Acquisition Core
  • Dedicated PPC landing page
  • Insurance conversion copy
  • Lead qualification form
  • Call tracking configuration
  • Landing-page conversion testing
  • Lead-quality feedback loop
  • Conversion-rate optimization
  • Campaign-to-lead reporting
Select Acquisition + Funnel
Scale

Multi-Market Scale

$9,500 / month

For larger agencies, brokerages and insurance groups advertising multiple products across several territories or target segments.

Recommended Google Ads spend: $25,000+/month
  • Everything in Acquisition + Funnel
  • Multi-market campaign architecture
  • Multiple insurance-product funnels
  • Market-level budget allocation
  • Expanded landing-page testing
  • Offline conversion tracking
  • Qualified-lead optimization
  • Policy-outcome analysis
  • Scaling and expansion strategy
Select Multi-Market Scale

What We Manage

Paid Search From Insurance Intent to Qualified Opportunity

Campaigns

Google Ads Management

Search architecture, keyword segmentation, bidding, budgets, geography and continuous campaign optimization.

Funnel

Insurance Landing Pages

Product and market-specific conversion pages designed around quote and consultation intent.

Attribution

Call & Form Tracking

Identify which campaigns, insurance products and search terms create inbound opportunities.

Optimization

Sales Feedback

Where systems permit, use qualification and policy outcomes to improve acquisition decisions.

Client Fit

Built for Agencies With Defined Products and Growth Capacity

The strongest fit is an established agency or brokerage with clear licensing, target markets, insurance products and a sales process capable of converting new inbound demand.

Product

Defined Insurance Lines

The agency knows which commercial, life, health or specialty products it wants to acquire through paid search.

Territory

Defined Licensed Markets

Clear states, regions or territories where the agency is authorized and prepared to write business.

Sales

Responsive Sales Team

New calls and quote requests can be followed up, qualified and progressed through a structured sales process.

Economics

Meaningful Policy Value

Premium, commission, retention or lifetime value can support sustained investment in paid acquisition.

Start Your PPC Engagement

Choose Your Package and Submit Your Intake

Select the management package you want and provide your current acquisition information. This qualification form is standardized across our PPC services.

Submission does not create a service engagement. Campaign activation is subject to scope confirmation, account access, platform requirements and execution of the applicable service agreement.

Frequently Asked Questions

Insurance Google Ads Management

How much does Google Ads management cost?
Acquisition Core is $4,000 per month, Acquisition + Funnel is $6,500 per month and Multi-Market Scale is $9,500 per month. Google Ads media spend is separate.
How much should an insurance agency spend on Google Ads?
The appropriate budget depends on the insurance line, geography, competition, average account value and desired acquisition volume. Our packages are designed around approximately $10,000+ monthly media spend for Acquisition Core, $15,000+ for Acquisition + Funnel and $25,000+ for Multi-Market Scale.
Can you run Google Ads for commercial insurance?
Yes. Commercial campaigns can be segmented by insurance product, industry, geography and business search intent so higher-value accounts can be evaluated separately.
Can you advertise specialty insurance products?
Yes, subject to product eligibility, applicable advertising rules and the agency's licensing and carrier relationships. Specialized products often benefit from narrow keyword and landing-page segmentation.
Can you run life or health insurance campaigns?
Eligible life and health insurance products can be marketed through paid search where the advertiser, product, claims and target market satisfy applicable platform, legal and licensing requirements.
Do you build insurance landing pages?
Acquisition + Funnel and Multi-Market Scale include dedicated PPC landing-page work. Pages can be organized by insurance line, target buyer and market.
Can you track quote requests and written policies?
Call and form attribution can be configured. Where the agency's CRM, AMS or sales systems provide reliable downstream information, qualification, quotation and policy outcomes can also inform campaign analysis.
Can you target specific industries for commercial insurance?
Yes. Search campaigns can be segmented around specific industries and insurance needs when sufficient search demand exists and the agency has appropriate products and carrier appetite.
Can you manage campaigns across several states?
Yes. Multi-Market Scale is designed for agencies operating across several territories. Campaign architecture should align with the agency's licensing, product availability and actual ability to write business in each market.
Do you guarantee a certain number of insurance leads?
No. Search demand, competition, budget, insurance product, licensing, landing-page performance, qualification criteria and sales conversion all influence results.
Who owns the Google Ads account?
The client should retain ownership of the advertising account and pay Google media spend directly. Management fees are billed separately.
What happens after I submit the intake?
The intake provides the information required to assess the selected package, target products, markets, existing advertising position and implementation requirements. Any engagement is documented through the applicable service agreement before campaign work begins.

Ready to Generate More Qualified Insurance Opportunities?

Choose your package, tell us which insurance products and markets you want to grow, and submit your current advertising and acquisition information.

Choose Your Package

Google Ads media spend is separate from management fees and is paid directly by the client. Advertising performance varies by insurance line, geography, competition, budget, carrier appetite, licensing, landing-page performance, lead qualification, sales response and other factors. No minimum lead volume, quote volume, bound-policy volume, cost per lead, cost per acquisition or return on advertising spend is guaranteed. Clients remain responsible for maintaining applicable licenses and appointments and for reviewing insurance product descriptions, pricing statements, disclosures, claims and advertising content for compliance with applicable law, regulation, carrier requirements and platform policies. Google and Google Ads are trademarks of Google LLC.